1) add your site to as many search engine listings as you can find, ie http://uk.search.yahoo.com/freesubmit/submit

2) make sure you add meta tags to your website (key words which you list then when people search for those keywords your site will come up in the results) - all part of SEO - search engine optimisation

3) put your website address on all your business stationary - letterheads, invoices, compliments slips, delivery slips, envelopes, parcel packaging, business cards etc etc

4) promote your website by adding it to your email signature on both business and personal emails

5) join as many social networking sites as you can ie hi5, bebo, tagged, facebook, myspace, yahoo 360 etc and add your web address in your profile or notice boards etc

6) add yourself to online directories who give free listings ie http://www.yelldirect.com/freelisting/home.html

7) get some stickers made for your car, and window stickers made for car windows of friends, family, customers etc

PR is always a good move, ask your local paper(s) to run a feature, get your business start-up story on business sites like http://newbiztips.net/startupstories.aspx

9) use http://www.vistaprint.co.uk to get some free/low cost marketing materials and leave them everywhere you go - cafes, train stations, libraries, school, community centres, college

10) word of mouth is a great way to promote something - and it's free! tell everyone you know and get them to tell people they know
References :

Article submissions
Free reports
Bittorrent submissions
Search Engine Optimization
Craigslist submissions

And many many more If you need help, you can head to Internet Marketer School (link below).
References :
http://www.InternetMarketerSchool.com

Design: Should you create an extensive Flash-based website, make sure to fill-in the property entries such as the Title, Description and Keywords. Failing to do so, leaves no hard HTML or ALT resource that can be readily indexed by search robots. Also consider the Internet audience and their incoming setup. For example, if they are on analog/dialup, Flash webpages take too long to load up and therefore analog users will likely lose interest and discontinue entering the Flash site. On the other hand, anyone on hi-speed DSL lines, will welcome Flash pages which load quickly. So before designing a pure Flash websitge, ask the simple question, "Who's my end user - is he on dialup or DSL?" And if you had to choose between these two users for maximum marketability, then select analog users since 80% of most resident users are still analog Internet subscribers and pure HTML designed webpages is best for them.

A non-Flash-based website which relies on hard text, is far easier to be indexed by search robots. Limit the use of stylized text saved as .gifs since as a graphic, they are not indexable by search robots.

Avoid use of frames since any number of search robots are unable to properly classify textual material.

Placement of Metatags:

A ranking or search order does take place with Google and Yahoo and it begins with the "Title" metag which should consist of no more than 65 characters separated by commas. The "Title" should describe in generic terms, the goods and services, followed by a location from which the resource is located, i.e., city, state. The placement of a domain name which is not generic within the "Title" is not appropriate, unless your domain name is a major recognizable brand name.

The second metatag is the "Description" which is usually 25-30 words to form a complete sentence which best describes one's goods and services.

And the very last category - "Keywords" are also somewhat limited to 15-16 words which can be plural and compound in nature. Again, avoid multiple entries which could be mistaken as "spamdexed entries" which is defined as the loading, and submission of repetitive words into a particular metatag category.

Good luck!
References :

1. Search engine optimization
Optimize your website to increase your chances of getting top rankings in natural search engine results. Research keyword phrases and use them in your website.

2. Article writing
Submit articles related to your website and include a link to your website in the resource box at the bottom of your article.

3. Link exchanges
Exchange links with webmasters who have sites related to the topic of your website.

4. Traffic exchanges
Visit other sites in return for people visiting your site. Traffic Swarm is an example of a traffic exchange.

5. Blogging
Search engines tend to like blogs because of the quality content. Setup a blog related to the topic of your website and post valuable content on a regular basis. Use pinging and tagging to increase your traffic.

6. Forum Posting
Post to work at home and business opportunity related forums. There are many out there. Just search on Google for <keyword phrase> +forum

7. Social Networking
Find people with related interests (there are many types of people you would be looking for on these sites). Make friends and invite people to your site. Post your link on your profile
References :

The truth is that the search engines are like our childhood game of King Of The Hill. Only one person can be at the top of the hill and the top of the search results. Only ten websites can be
on page one of the search results. When a new website moves into the top ten, another must be removed.

For any given search term at any given time, there are only ten web pages on page one of the search results, and there are millions of web pages that did not make page one, who may or may not catch a few stragglers from the search engines.

How Can A Website Break Into The Top Ten?

Search Engine Optimization (SEO) is an industry that has sprung up around the concept of helping their clients improve their rankings in the search engine results.

When you talk to SEO professionals, they generally point to a two-pronged approach to search ranking optimization. A website owner needs to optimize their on-site real estate for the search
engines, and they need to build inbound links to their website.

On-Site Search Optimization Challenges

The trick with on-site search optimization is that you must cater to multiple audiences on your website.

# You must provide simple navigation and an attractive interface to the human visitor;

# You must provide good sales copy to your human visitors, for the purpose of converting them from shoppers to buyers;

# You must provide text copy for the search engines to read; and

# You must optimize your content to help the search engines know what topics and keywords they should pay attention to, so that they can give their users the right web page for the right search terms.

A web page that draws good search rankings is useless if the web page cannot convert the human visitor to a buyer. Many website owners get caught up in the process of optimizing a web page to get it to the top of the search results, and they forget that the human visitor knows where the Back Button is in his or her browser. Once your visitor has hit the Back Button, they will go to someone else's website and buy from them, instead of you.

Most website owners have the alternate problem. They consistently convert a significant number of visitors to buyers, but they have to rely on various forms of paid advertising to get visitors to their websites, since they do not rank in the search engines.

I recently spoke with an individual who spends ,000 per month on pay-per-click advertising to get targeted traffic to his website. He said he consistently earns back his money, but he was still looking for a better way to get ranked in the search engines, so he joined my client list.

On-Site Search Engine Optimization Basics

According to the search engine companies, there are more than one thousand calculations that determine how well a website will rank in their search engine result pages (SERPs).

The Google engineers are fond of saying that if you build your website for human beings instead of search engines, then your website should rank well in their algorithms. To a certain degree, this is a good strategy.

Think about how magazines are constructed:

The Table Of Contents shows story titles, brief descriptions, and page numbers telling you where you can find a story.

On the story page, the title will be in a big, bold font. Sometimes, the magazine will include a brief blurb about the story, in italics or font that is a bit bigger than the story font.

Pictures support the story with captions that further develop the story, by describing the picture.

Major subsections of the story have their own subheadings. And, the primary body of the story is in regular plain text, with only an occasional bolded or italicized word or phrase.

By analyzing the title and other large text on the page, a person who is flipping through the pages of a magazine can quickly assess the story content and make the decision as to whether they want to read the full story.

In the most simplistic way, this is how the search engines analyze a website's content to decide which web page will best serve their users' needs.

Since the inception of Google, and with Yahoo and MSN recently, the number and quality of links pointing to a website play a significant role in determining how well a web page will rank in
the search results.

I have heard people suggest that as much as 75% of the value given to a web page in the search results is based solely on the number and quality of links pointing to a web page. I tend to believe a more conservative number (50.1%) will apply.
References :
http://www.ontheavenues.com/
http://ontheavenues-diy-seo.blogspot.com/