I have my own odds comparison website. Without blowing my own trumpet I can say it is quite good. I have compared it to a very popular odds comparison site and it offers all the same plus more. I have made it pleasing to the eye aswell.

But still my competition get MUCH more traffic than me, suggestions please?

You have no idea what you’re up against but even saying that this isn’t to say you shouldn’t try. Success of a website has very little to do with quality of content. Google for instance likes to think that if you build a top quality site people will "naturally" link to you and then you’ll skyrocket up their SERP’s and you’ll be rich. This is perhaps the funniest joke ever.

It would take a large ebook to even introduce you to what you need to know here. Plus most of the real good things I’ve learned have been from trial and error and I can tell you that much of the stuff surrounding SEO thinking is off base.

You’re going to need 3 main things here - proper keyword selection, on page optimization, and off page optimization. There’s a lot of resources on the internet which will help you.

Another thing is that you’re never done with this stuff and those who are get passed.

Good Luck
King Cobra Poker